13 July 2021
In a time before Photoshop
This is a true story. I was an Art Director at a design agency in the early 90s and the builders merchant Travis Perkins was our biggest client. I'd given
Blog Category
Design
18 March 2021
Welcome… to the real world.
You remember the scene in The Matrix, where Neo is offered the choice between the red and blue pills? When I worked in advertising and design agencies for 16 years,
16 February 2021
Why you need a new logo. Or maybe you don’t…
My name is Simon and I'm a logo-holic. I like looking at them. I love designing them. It's one of the best parts of being a graphic designer. That blank
17 November 2020
Sky Docs. A nod to Life.
I’m loving the graphics for the Sky Documentaries Channel. The black & white, the styling and the fold-out reveal are both well conceived and executed. It puts me in mind
17 June 2020
Don’t make me think
When you visit a website and can't immediately find what you're looking for, that site has pretty much failed. Attention spans are so short – we've all become so used
12 September 2019
What does your website feel like?
Smooth? Plush? Substantial? Or a bit flimsy? Ok, silly questions. But wait a minute... Often your first impression of a business is from the moment you pick up their brochure.
12 July 2019
One of my favourite logo design stories.
Walter Landor was a brand design legend and the founder of Landor Associates mostly known for designing the FedEx logo (among many others). It was a product of a long
18 June 2019
Good design is easy, because it’s so hard.
The ‘new’ Google logo has been refined so that the ‘imperfections’ make it work VISUALLY. Type has all kinds of oddities to make it work for the eye and designers
11 May 2018
Be careful, you never know what you’re creating…
Years ago, I threw together a logo in literally 5 minutes that had to go on one little thing at the last minute for a client. Basically I typed the
18 October 2017
“How much?” The cost of branding.
You'll be staggered at the prices paid for some pretty average logos (yes, Accenture, I'm looking at you). Yet a couple of the most famous ones cost only a few