What does your website feel like?

Smooth? Plush? Substantial? Or a bit flimsy?

Ok, silly questions. But wait a minute…

Often your first impression of a business is from the moment you pick up their brochure. Immediately you’re formulating – all be it subconsciously – your expectations of that business.

A beautiful and well designed brochure says so much about you and your business. The weight, the matt laminate, even the smell.

Websites work in a similar fashion, by being clear, clean and professionally designed and built.

But of course the one thing the online experience can never deliver is that tactile moment of feel.

(Above: a company brochure and inserts I designed for CMM plc)