13 July 2021
In a time before Photoshop
This is a true story. I was an Art Director at a design agency in the early 90s and the builders merchant Travis Perkins was our biggest client. I'd given
Blog Category
Logo
16 February 2021
Why you need a new logo. Or maybe you don’t…
My name is Simon and I'm a logo-holic. I like looking at them. I love designing them. It's one of the best parts of being a graphic designer. That blank
12 July 2019
One of my favourite logo design stories.
Walter Landor was a brand design legend and the founder of Landor Associates mostly known for designing the FedEx logo (among many others). It was a product of a long
18 October 2017
“How much?” The cost of branding.
You'll be staggered at the prices paid for some pretty average logos (yes, Accenture, I'm looking at you). Yet a couple of the most famous ones cost only a few
16 March 2017
How seven of the most famous logos were created
An interesting short article about some famous logos. https://www.graphicdesignforum.com/t/how-seven-of-the-most-famous-logos-were-created/391